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We’ve been fielding a lot of questions from our clients about the practical role of generative Al and LLM tools like ChatGPT in qualitative market research. Which prompted us to create a series of Thinkpieces exploring common topics cropping up among our peers. Titled “Al Perspectives,” these pieces feature diverse perspectives from three members of […]
Have you ever repeated a word so often, it starts to lose its meaning? Try it: say the word “flower” 30 times in a row. You may find that after a while, it begins to sound like a random assortment of sounds, devoid of rhyme or reason. There’s a scientific term for this phenomenon known […]
Bonnie Dibling, CEO & Lead Healthcare Researcher March 25, 2024 Over the span of my 25-year career in qualitative research, I’ve had the privilege of collaborating with healthcare and pharmaceutical innovators whose breakthrough treatments have helped countless patients struggling with serious and chronic conditions. In this work, I’ve seen first-hand the dedication, compassion, and drive […]